Customer's background

Public company MegaFon is a large telecommunications company that provides cellular services, as well as an amount of related services in this area.

Task

To develop an app for an interactive touch table of MegaFon. The app is aimed for new clients of the telecom operator, who will be able to purchase a new SIM card at sales points and take a memorable gift along with it.

Solution

For the MegaFon promo campaign, we have developed touch-table software that allows creating a unique t-shirt design and printing it on a special printer.

How it works

The customer comes to the MegaFon communication store, purchases a SIM card, and receives a special code along with it. On the touch table, the users enter the received code and create their own t-shirt design. There are several styles available: Urban, mood-appropriate, and MegaFon design. The urban style represents the image of tall buildings in a megalopolis. If the guest wants to reflect their mood, they can choose funny emoticons. Also, the user can be creative and come up with a continuation for the phrase "I Think I'm Really...". The user selects the desired size and saves the created design. After confirmation, the t-shirt is sent for printing.

Equipment

Touch table, printer for printing t-shirts.

Result

The promo campaign gave a lot of positive emotions. New MegaFon subscribers enthusiastically created t-shirt designs, posted photos on social media, and were happy to take the gift home.