Customer's background

Public company MegaFon is the largest telecommunications company that provides cellular services, as well as an amount of related services in this area.

Task

A PR campaign to promote high-speed 4G+ Internet shall be held using the most modern technologies, such as AR. Together with MegaFon representatives, we have developed the concept of a mobile game: An endless scroller, which was supposed to blow up the Internet and social media with its popularity and attract the attention of millions of users.

Solution

According to the developed concept, we have created an interactive entrance stage in the AR mode, from which the user enters the game, while on a banner and flyer with the game announcement, placed everywhere in cities.

In the game itself, our experts have thought through all the levels in detail, without losing sight of the complexity, as well as having increased speed and the number of obstacles. We have selected the sound and design, and additionally used the device's vibration response. We have deceloped 3D model of racing car! The result is a multi-level scroller that isn’t easy to stop playing.

Assuming that not all of the players are honest, our experts have developed a unique system of protection against hacking, counter deception, speeding up the device's time, and other hacking tricks.

In addition, to check the integrity of users, we have developed a program for moderators that allow checking the legitimacy of the results posted in social media.

How it works

The advertising banner and flyer contain QR codes for downloading the Space Odyssey 4G app. As soon as the app is run, the user points the device's camera at the banner. On it, in the AR mode, a rocket appears, taking off skyward with the smoke, sparks and the sound of the acceleration. Instead of the rocket, the "play" button remains on the banner.

By clicking on the button, the user’s device switches to the scroller game mode. After a short introduction, the game starts, in which the user controls a spaceship and shall evade flying enemies and catch bonuses figured as  4G+ icons. The game gradually accelerates; new obstacles and additional bonuses appear. The number of points is constantly increasing, and the number of lives is decreasing.

When all lives are spent, the game is over. The final score and the "post to Instagram" button places a screenshot of the winner in the social network with a specific hashtag appearing on the screen,.

MegaFon moderators are constantly monitoring new posts. Once a week, they summarize the results by building a rating of winners. According to the results of the month, the most successful players are rewarded with valuable prizes like phones and other gadgets.

Equipment

Mobile devices with iOS 10.0 or higher and Android 6.0 or higher

Result

There were 12,670 users during the first three months of the game, as well as hundreds of ecstatic reviews and a hot struggle of rivals. Also, an amazing number of fakes, attempts to hack the system or cheat counters took place, since people were ready to do anything to get the precious phone. The game is still active and, despite the fact that the prizes are no longer distributed, many still continue to play for fun.