Customer's background

JSC Gazprombank is one of the largest universal financial institutions in Russia providing a wide range of banking, financial and investment products and services to corporate and private clients, financial institutions, institutional and private investors. The bank is one of the three largest banks in Russia in all key indicators and ranks third in the list of Central and Eastern Europe banks by equity capital.

Task

To create an unusual game activity for the customer at the Startup Village 2021 exhibition, which will make visitors smile and bring game elements to the usual process of bypassing the stands. As well as an interactive 3D map of the city with hidden videos for the touch table.

Solution

We have developed an exciting game-quest, which took visitors through the stands and attracted attention to the Gazprombank site. The quest is implemented in the form of an AR mobile app. QR codes were hidden on the stands of other participants of the event. Guests deftly found them and received interesting prizes.

At the stand of Gazprombank there was an interactive 3D map of the city on a touch table ans a mobile game with the main character, a robot, who needs to pass three levels of the dungeon and collect the necessary elements.

How it works

A forum visitor downloads the app from the AppStore or GooglePlay. After launching the app, the instructions for completing the quest are shown. Then a screen with a marker scanner appears. Each marker displays one of the 17 Sustainable Development Goals of the world that the UN pursues. For example, "Combating climate change", "Preserving marine ecosystems", "Eliminating hunger", etc. Thus, Gazprombank emphasizes that the company supports the achievement of these goals. After scanning the marker, a cube appears on the user's screen in AR with special effects, on the edges of which the found marker is depicted. The participant is credited with an achievement. There are no time limits for collecting markers, you can collect markers at your own pace. At the end of the quest, participants receive gifts at the Gazprombank stand: thermal mugs, portable chargers, books about science, cardholders.

A tablet with a mobile game in the "platformer" genre with a robot in the main role is installed at the Gazprombank stand. The game is created on the principle of "Mario", it has 4 levels of difficulty. The robot must jump on various platforms, collect gadgets and beware of traps that take lives. The game is not difficult, but extremely exciting.

At this time, a 3D model of the city is shown on the screen of the touch table, in standby mode. The city is full of life, cars drive along its roads, stop at gas stations, windmill mills turn, people walk, go to shops, etc.

The “start" button is located on the screen. As soon as the user clicks on it, the game goes into active mode. Red "pins" appear above the elements of the city's infrastructure, which work by clicking, and a list with their names appears on the right side of the screen: A polyclinic, a bank, a theater, a park, an Aeroexpress train, and so on. By clicking on the name of an item in the list or on its " pin” on the map, an animated video with a character who makes a payment with different gadgets or information about the financing of Gazprombank of this object appears in front of the user.

The user can close the video window at any time and continue traveling on the map by clicking on other "pins" and viewing other videos or texts with information.

Equipment

Interactive table with touch screen, Huawei tablet.

Result

The guests of Startup Village 2021 approached the Gazprombank stand, enthusiastically played a robot game, passed a quest and viewed a 3D map with animated videos. Gazprombank's stand gave the guests a lot of positive emotions and prizes. Our project was highly appreciated by the management of Gazprombank JSC.