Interactive Presentation of the New Plant and Product Line of the Soyuzpishcheprom Association for the Agro industrial Exhibition Golden Autumn 2017

Customer's background

Soyuzpishcheprom Association Ltd. is one of the largest food producers, which has been successfully operating on the food market for more than a century (since 1898).

Golden autumn is the country’s main agricultural forum, preserving the best traditions of the All-Union Agricultural Exhibition, developing modern technologies of the exhibition business in the agricultural sector.

Task

Use the AR technology to expose the new plant building for the production of plant beverages at the Company's stand and make a present the products manufactured.

The second objective is to show the scale of production in an interactive and entertaining method.

Solution

The Ariseum team used the provided drawings to design a 3D model of the new plant building and its surrounding elements. Milk packages models and a map of the Bulgaria were made, which indicate the cities of products delivery.

To demonstrate the models and give a text description about the plant's capacity and milk advantages, we have developed a mobile app. A Samsung tablet was placed on the Soyuzpishcheprom stand, and using Chromecast, of which its screen was duplicated on the main screen.

How it works

On the stand, a pedestal with a marker is installed. The tablet camera on the counter is aimed at the marker. Using the Chromecast technology, the image is output from the tablet screen to the plasma TV. A visitor to the stand can use an intuitive interface to manage the presentation as a new glass factory building appears on the marker, spinning around its axis. The main features and advantages are reflected in the pop-ups located above it.

When changing the presentation mode, the app switches to displaying the map of the Bulgaria. On it, cities are marked with milk shaped fireworks, and the volume of deliveries is indicated where the milk is being supposedly delivered. If desired, the user can view detailed information for each type of product and see a 3D model of the package by clicking on the corresponding interface button.

Equipment

Samsung Galaxy Tab 4 and Google Chromecast.

Result

Guests looked at the screen with interest, lined up to look at the modern factory, and "play" with the AR. The stand managers easily established contact with people, distributed product samples, and promoted the company's products.