Customer's background

CROC is an international IT company, one of the leaders in the information technology market.

Task

To create an original and innovative New Year surprise for CROC customers and partners.

Solution

Together with Jumpica advertisement agency, we have developed the mobile AR app with an intuitive interface. According to the company's brand book, a unique animated interface design was created.

We have created a New Year 3D composition with special effects, in which we have integrated 4 video greetings from the company’s top managers.

Ariseum modelers have developed 3D models of  Christmas trees, decorations, and gifts.

How it works

At the New Year's event, all guests were presented with a gift consisting of a New Year's drink bottle along with a greeting card. The user points the smartphone camera at the card containing the QR code and downloads the app, and then point the device back to the postcard serving as a marker. On the screen, during AR mode, a 3D Christmas tree appears, decorated with bright garlands in the company's corporate colors, and instead of a star on its top, there is the CROC logo.

Snow is falling and gifts are under the tree. When the user clicks on one of them, the box approaches the user, opens up, and the inscription CROC pops out. In a few seconds, a greeting from one of the leading employees of the IT Corporation starts. After viewing, the numbers 2020 and the "Happy New Year!" greeting appear on the screen. Fireworks and firecrackers explode against the background of the tree, confetti and magic dust flies in all directions. The video can be watched again, downloaded, or shared via social media.

Equipment

Apple and Android devices with iOS 11.0 or higher, and Android 7.0 or higher.

Result

Clients and partners of CROC, heads of large companies, IT Directors and digital experts were delighted with such a creative greeting. They appreciated effected surprise caused, its innovation and colorfulness. Guests actively shared the video via social media. After the holiday, the participants asked to increase the amount of postcards to show the app to their familis and friends.