For the AR mobile app of Tinkoff Bank that was presented at the Economic Forum, we have developed 15 3D models of the touristic sights in million-plus cities. We have also developed 15 landscapes of these cities.

Customer's background

Tinkoff Bank is a commercial bank that is fully focused on remote servicing. 

Task

To let the users visualize the geographical distribution of services offered by Tinkoff Bank, the 15 most important touristic attractions in 1M-plus cities had to be identified, created, and placed on a landscape with a map. 

What we have provided

• Got acquainted with the architecture and identified the most symbolic sights in each city
• Ran a massive search of reference images of the selected objects for subsequent modeling
• developed the geometry of 3D models for the buildings and landscapes
• Manually textured all 3D models
• Optimized the 3D models for their demonstration on mobile devices
• Developed animation and special effects for AR scenes

Solution

After the search for the touristic sights, we have chosen the most important landmarks in each city:

• Saint Basil's Cathedral 

• The Bronze Horseman 

• Opera and Ballet Theater House

• Plotinka water tower 
• The Dmitriyevskaya Tower of the Nizhny Novgorod Kremlin 

• Söyembikä Tower 

• Glinka Opera and Ballet Theater 
• Stele "Lad'ya" 

• Stele "To the Liberators of Rostov", 
• "Lala Tulpan" mosque 
• Krasnoyarsk Big-Ben
• The Perm Academic Tchaikovsky Opera and Ballet Theatre 
• Pokrovsky Cathedral 

• The Motherland 

• The FC Krasnodar Stadium

We have found reference images for each object from each side, as well as the data regarding their dimensions, side ratio, and geometry.

Based on these data, the modelers of Ariseum Company have accurately reconstructed the geometry of the selected buildings and constructions and textured the models so that their resemblance to the originals was virtually photographic.

Given that the models in the AR could not just float in the air, our team decided to model the outlines of the regions of these cities. We overlayed a map texture on the outlines and under the outlines created a volumetric soil layer. The same technology was used for an overall map; following the script, the selected city on this map highlighted and rose up to the user.

The presentation also included special effects of the appearing cities and the touristic attractions, the fireworks, emoticons, and other elements; animated characters-employees of the bank that moved around the cities.

The development of the content engaged 3 modelers, 2 animators, and a video designer. All elements of the project are optimized for viewing on mobile devices.